Friday, 31 October 2014

Running A Successful Mobile Bike Business

I have been running a mobile bike business for over 6 years now and before that I have been self-employed running a business as a mobile car mechanic for about 10 years. Both businesses have been highly successful and the mobile bike repair business has become known as The Network Of Mobile Bicycle Mechanics. As I have created a network to help and support new businesses across the UK.
In that time I have learned many things of running a business of what works and equally important of what does not work. With this in mind I share the following keys to running a successful business.
Even with all the help, support Cycle Tech UK offer its Members; (with setting up and running new mobile bike businesses, branding and marketing) having money to invest and even mechanical skills. The real success can only come from you, with the following key points:

1. Having a vision: One of the most important aspects of running your mobile bike business or any business, is to have a clear vision of what you want your business to be like.
  • What you want to be known for. 
  • What kind of clients do you desire. 
  • What level of service do you want to provide. 
  • Do you want to be one among many or do you want to be known as a specialist in your field.
2. Develop a plan that ties in with your vision: 
  • By putting a plane together of your vision, you can map out what needs to be done to achieve your goals.   
3. Know your market:
  • One of the most important aspects of running any type of business is to know whom your market is. You can’t be all things to all people. Contrary to what some would like to believe, not everyone is his or her market. There is a very astute saying in marketing, “If everyone is your market, then no one is your market." The clearer you are on who you are targeting the easier it will be to focus your efforts on reaching those individuals and/or companies.
4. Gain visibility within your market:
  • Take a focused approach to reaching your market. Just because you have determined who your market is, doesn't mean you are done. You must now be willing to have a focused approach to targeting your market. Whether that be through direct mail, advertising, newsletters, informational seminars or any number of methods, you have to be willing to keep your name in front of your market.
5. If you fail - try again:
  • The greatest mistake people make in any business, is they try something once and expect instant results. You must be in this for the long term and learn from your mistakes. 
6. Having a positive impact by encouraging more people to cycle: One of the things I most love about my job, is I know that people of all ages can enjoy cycling more. With most people, regardless of the business they are in, is that in some way you can change lives. If you know that, your job becomes very rewarding. Think about the end user of your product or service. 
  • What is it that you can provide that makes a difference to your customers.
  • If you don’t know, ask your customers. You may be pleasantly surprised. It is in the answers you can become clearer and clearer as to your vision and the benefits you bring to others through the services you provide 

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